It was so simple then.

2 Sutton Place South

Thought we’d share this recent article in the New York Times about how residential real estate marketing has changed over the years.   Let’s face it, the Internet has changed the way we do so many things from how consumers make decisions on what to buy, to how we, as marketers, speak to potential buyers.  We now have vast and immediate information at our fingertips, so if you’re selling a product (in this case, a home), you really have no choice, but to indulge potential buyers by providing all the information, collateral and images they’re looking for.

Link to NY Times – A Marketing Revolution in Real Estate