Atlanta Charity Clays

Challenge

Atlanta Charity Clays is a non-profit organization with a 20+ year record of benefiting a variety of Atlanta area children’s charities. Like many non-profits, the organization lacked the resources to develop a strong and cohesive brand identity.

Original Logomark
ACC Original Logomark

Solution

Resource donated brand strategy and design power to help position ACC as an established fundraising organization and annual event. We created a strong and sophisticated brand identity for ACC that now carries through all aspects of their fundraising efforts. The 2012 annual fundraising event was the most successful in ACC history.

Proposed Logomark Exploration
Atlanta Charity Clays Proposed Logos

Final Logomark & Identity System – Business Cards
ACC Final Logomark and Cards

Identity System – Pocket Folder & Letterhead
ACC Identity System - Pocket Folder & Letterhead

Website
ACC Website

Brand Pattern
ACC Brand Pattern

Branded Men’s Accessories
ACC Brand Men's Accessories

Branded Specialty Items
Branded Specialty Items