Georgia-Pacific Center

Challenge

Rebrand one of Downtown Atlanta’s most iconic buildings in order to change its perception as a dated, single-tenant building and educate brokers on the new multi-million dollar capital improvements.

Solution

Leveraging the unique building architecture, we created a strong new identity and positioning to serve as the foundation for a comprehensive awareness campaign. This resulted in significant new leasing activity and a re-established position as one of Downtown Atlanta’s premier multi-tenant office towers.

Logomark
GPC Logomark

Brand Photoshoot
GPC Brand Photoshoot

eBlast Series
GPC eBlast Series

Rotating Banner Ads (CoStar)
GPC Costar Ads

Folder & Inserts
GPC Folder & Inserts

Direct Mail
GPC Direct Mail

Amenities & Access Boards
GPC Amenities & Access Boards

“Rediscover” Broker Event
GPC "Rediscover" Broker Event