We are asked to do a wide range of work for our clients and creating unique solutions for each project is what pushes our creativity. We see each creative brief as an opportunity to solve a problem and that’s why we we love American Express’ commissioned piece of 22 of their employees by Kumi Yamashita. One solution could have been a photo-shoot, creating framed head-shots displayed in the same space, but would it have been as memorable? Would we be talking about it today? The responsibility to push the work doesn’t land squarely on our shoulders, our clients play a vital role in the process and we are grateful to have partners that see us as a valuable tool to help make their brand unique, memorable and talked about.